Buy From EU brands
Brands rated by their connection to EU ownership, product development and manufacturing.
Categories
- Arts/Crafts/Needlework Supplies
- Audio Visual/Photography
- Beauty/Personal Care/Hygiene
- Building Products
- Camping
- Cleaning/Hygiene Products
- Clothing
- Communications
- Computing
- Cross Segment
- Electrical Supplies
- Food/Beverage
- Safety/Protective Footwear
- Healthcare
- Home Appliances
- Household/Office Furniture/Furnishings
- Kitchenware and Tableware
- Lawn/Garden Supplies
- Lighting
- Lubricating Oils/Fluids
- PrePaid Cards/Gift Cards/Vouchers
- Musical Instruments/Accessories
- Personal Accessories
- Insect/Pest Control - Barriers/Traps
- Pet Care
- Air Conditioning/Cooling/Ventilation Equipment
- Protective Collective Aids Other
- Safety/Security/Surveillance
- Sports Equipment
- Stationery/Office Machinery/Occasion Supplies
- Storage/Haulage Containers
- Textual/Printed/Reference Materials
- Tool Storage/Workshop Aids
- Tools/Equipment
- Toys/Games
- Automotive Accessories and Maintenance
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Market ratings
- European Union
- Rest of Europe
- USA
- Rest of North America
- Latin America & Caribbean
- China
- East Asia
- South & Southeast Asia
- Middle East & Central Asia
- Africa
- Oceania
No products
SoftMaker is a German software company based in Nuremberg, founded in 1987 by Martin Kotulla. It develops and sells the SoftMaker Office suite (TextMaker, PlanMaker, Presentations), the FlexiPDF editor, and professional font collections for Windows, macOS, Linux, iOS, and Android. All product development is carried out in-house at its Nuremberg headquarters, and the company serves customers worldwide through its own website and a network of resellers.
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- European Union
No products
Speedlink is a German brand of gaming and office peripherals—including mice, keyboards, headsets, gamepads, gaming chairs, and sound systems—operated by Kolibri 360 GmbH in Heeslingen, Lower Saxony. The brand, established in 1998, is part of the Kolibri (formerly Zeitfracht) group controlled by Jasmin Schröter. The company sources and develops its product range in-house in Germany, distributes from its own European warehouse, and sells across 40 markets. Its sustainability efforts include cardboard retail packaging and a supplier code of conduct.
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- European Union
- USA
- East Asia
No products
SteelSeries is a Danish gaming peripherals brand founded in 2001, designing and selling headsets, mice, keyboards, controllers, and mousepads for PC and console gamers. The company is headquartered in Copenhagen and has been a subsidiary of Danish audio and communications group GN Store Nord since 2022. SteelSeries markets itself as "the original esports brand designed in Denmark," with engineering and product teams in Copenhagen, Chicago, Atlanta, Lille, and Taipei. Its product lines include the Arctis Nova headset family, Apex Pro keyboards, Aerox and Rival mice, and QcK mousepads, all supported by the SteelSeries GG software platform.
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- European Union
No products
Stormshield is a French cybersecurity vendor offering network firewalls (SNS), endpoint security (SES), data encryption (SDS), XDR and OT/industrial security solutions for critical infrastructure. Headquartered in Issy-les-Moulineaux near Paris, it is a wholly-owned subsidiary of Airbus Defence and Space Cyber Programmes. All R&D and development activities are carried out in France, with products subject to ANSSI source-code review. Sales and partner networks span more than 40 countries across Europe and beyond.
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- European Union
- East Asia
No products
Strategy is a carp fishing tackle brand offering rods, reels, bite alarms, bed chairs, bivvies, barrows and accessories. It is owned by SPRO N.V., headquartered in Vianen, Netherlands, which was founded in 1994 by Japanese hook maker Gamakatsu as its European arm. The SPRO group operates across Europe with subsidiaries in Germany and France, and ships to more than 40 countries. Product development is coordinated from the Netherlands and Germany, while manufacturing is outsourced, with hooks supplied by Gamakatsu in Japan.
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- European Union
No products
Swissvoice is a French brand of fixed and mobile telephones designed for seniors and people with sensory or dexterity difficulties, offering large-button corded and cordless phones, DECT combos and simplified 4G smartphones such as the Xtra 2355 and S515. The brand is owned by Atlinks Europe, a French SME based in Rueil-Malmaison that has been part of the ATLINKS group (Alcatel-Swissvoice-Amplicomms) since 2016. Swissvoice designs and develops its products in France and sells them through mass retailers, electronics chains, telecom operators and specialist distributors across Europe.
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- European Union
No products
TECHLY is an Italian brand producing cable management, structured cabling, and IT connectivity solutions, including HDMI, USB, and network cables as well as cable-routing accessories. The brand is owned by IC Intracom, an Italian company that also holds the INTELLINET, MANHATTAN, and AQIILA brands. Product development is carried out in Italy, while manufacturing details for specific product lines were not confirmed in the available sources.
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- European Union
- Latin America & Caribbean
No products
TIM is Italy's largest telecommunications company, offering mobile, fixed-line, broadband, and TV services to consumers and businesses. Headquartered in Milan and Rome, it is listed on the FTSE MIB, with Poste Italiane—majority-owned by the Italian state—as its largest shareholder. TIM operates its own GSM, 4G, and 5G networks across Italy and maintains a research and development lab (TILAB) in the country. The group also operates in Brazil through TIM Brasil and holds subsidiaries in 29 countries across four continents.
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- European Union
No products
TRIO Leuchten GmbH, trading as the TRIO Lighting Group, is a German lighting manufacturer headquartered in Arnsberg, North Rhine-Westphalia. The family-run company, led by Bernd and Philipp Müller, develops and markets over 3,750 light fixtures — ceiling, wall, floor, pendant, outdoor and bathroom lamps, mirrors and the e.Move fan line — sold in more than 40 countries. Product development, design and logistics are concentrated at the Arnsberg site, while physical production is carried out with external partners. The company highlights sustainability through a 12,000 m² on-site photovoltaic system and its GO GREEN collection of recycled-material products.
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- European Union
No products
TROLLKIDS is a German children's outdoor brand founded in 2011 and owned by Top Sales GmbH, based in Bad Soden am Taunus near Frankfurt. The company designs and sells durable, affordable outdoor clothing, footwear and equipment for young families — jackets, ski and snow wear, hiking shoes, sandals, backpacks and sleeping bags — developed in-house in Germany and sold across Europe through its own shop and retail partners. Sustainability is a stated focus: recycled polyester, PFAS-free BIONIC-FINISH ECO water repellency, GOTS-certified organic cotton and mulesing-free merino wool are used across selected product lines.
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- European Union
No products
Tellur is a Romanian consumer-technology brand launched in 2015 by ABN Systems International S.A., a Bucharest-based distributor of telecom and call-center accessories listed on the Bucharest Stock Exchange. The brand covers mobile and lifestyle accessories — Bluetooth headsets and headphones, cables, power banks and chargers, car accessories, smart-home devices and an eco-focused 'Green' line — with the Voice Pro wireless headset among its professional audio products. ABN handles product development, sourcing, marketing and logistics from Romania, while physical production is outsourced to third-party suppliers whose locations are not disclosed.
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- European Union
- China
- Rest of Europe
- USA
- Rest of North America
- Latin America & Caribbean
- East Asia
- South & Southeast Asia
- Middle East & Central Asia
- Africa
- Oceania
No products
Teufel (Lautsprecher Teufel GmbH) is a German audio brand founded in Berlin in 1979, designing and developing speakers, soundbars, home-cinema systems, headphones and streaming speakers in Berlin. The company sells directly to consumers across Europe and the US through its own webshops and flagship stores in Berlin, Essen, Cologne, Leipzig, Stuttgart and Vienna. Physical production is outsourced to China, where a supply-management and sales office in Dongguan supports contracted manufacturing. Since 2018 the French private-equity firm Naxicap Partners, an affiliate of Natixis Investment Managers, has been the majority shareholder alongside German management.
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- European Union
No products
The Yoga Friends is a small family-run online shop based in Dresden, Germany, founded by Yvonne Drabner. The four-person team writes and designs its own yoga e-books — covering beginner guides, meditation, breathing, and stress relief — and also sells cork and natural-rubber yoga mats, blocks, straps, and women's yoga apparel. Physical products are shipped from Germany, and the brand emphasizes sustainable materials such as eco rubber, cork, and organic cotton.
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- European Union
- China
No products
Thrustmaster is a gaming peripherals brand producing racing wheels, flight sticks and HOTAS units, gamepads and gaming audio for PC and consoles. It is owned by Guillemot Corporation S.A., a French public company headquartered in Carentoir, Brittany, which also operates the Hercules and Djuced brands. Product development is concentrated in France (Carentoir and Rennes) with additional engineering presence in China, while physical production is carried out through the group's Asian platform in China. The group distributes in more than 150 countries and has invested in eco-design, including life-cycle analyses and recycled-plastic components.
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- European Union
- Rest of North America
- China
- East Asia
No products
Tolino is a German e-reading brand offering e-book readers, tablets and a cloud ecosystem, marketed since 2013 by an alliance of major German book retailers including Thalia, Hugendubel, Osiander and Libri. The brand is operated by tolino media GmbH & Co. KG in Munich and, since 2017, its hardware and software are developed with Kobo (Rakuten) in Toronto. Devices are produced in Asia, with current models based on Kobo hardware manufactured in China.
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- European Union
- Rest of Europe
- USA
- China
- South & Southeast Asia
No products
TomTom is a Dutch location-technology company headquartered in Amsterdam, best known for its GO and Rider satellite navigation devices, the Tom navigation app, and its Orbis Maps and traffic data used by carmakers, ride-hail platforms and governments. The founders Harold Goddijn, Peter-Frans Pauwels and Pieter Geelen together hold roughly half of the shares, with the company listed on Euronext Amsterdam. Product and map development runs from major offices in the Netherlands, Poland, India, Serbia, Spain, Germany and the US, while its consumer devices are produced through contract manufacturing rather than owned factories.
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- European Union
- East Asia
No products
Tronje is a German home-entertainment brand offering TV and monitor wall mounts, LED lighting and projection screens. The brand is owned by Soletek GmbH, a small company based in Erkrath near Düsseldorf, Germany, which develops its products in-house and sells them through its own online shop. Its wall-mount range is manufactured in Taiwan under the company's quality standards, while the brand's management, product development and customer service run from Germany.
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- European Union
- China
No products
Typhoon is a consumer IT-peripherals brand of the German company 2direct GmbH, based in Lüdenscheid. It offers budget computer accessories such as ergonomic and gaming mice, keyboards, mousepads and power banks, sold across 2direct's 12 European core markets. Product development and product management run from the Lüdenscheid headquarters, while physical production is outsourced to contract manufacturers, primarily in China, with goods consolidated through 2direct's central German warehouse.
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- European Union
- China
- Rest of Europe
- USA
- Rest of North America
- Latin America & Caribbean
- East Asia
- South & Southeast Asia
- Middle East & Central Asia
- Oceania
No products
Ubisoft Entertainment SA is a French video game publisher headquartered in Saint-Mandé, near Paris, founded in 1986 by the Guillemot brothers. It develops and publishes major franchises including Assassin's Creed, Far Cry, Tom Clancy's, Just Dance, Rayman, and Watch Dogs, sold worldwide through its Ubisoft Connect platform. The Guillemot family, which still leads the company under chairman and CEO Yves Guillemot, and Chinese investor Tencent jointly hold majority control of the publicly listed company. Game development is carried out by its own studios in France, Canada, the United States, China, Singapore, and numerous other countries, while physical production of game media is handled by third parties.
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- European Union
No products
Urbanista is a Swedish lifestyle audio brand founded in 2010 in Stockholm, designing affordable, city-named headphones, earphones, and Bluetooth speakers rooted in Scandinavian design. Operated by Urbanista AB from its Stockholm headquarters, the company sells in over 90 countries through 30,000 stores worldwide. Product development is based in Stockholm, and the brand highlights sustainable practices such as plastic-free FSC-certified packaging and a solar-charging speaker line.
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- European Union
- South & Southeast Asia
No products
VERO MODA is a Danish women's fashion brand owned by BESTSELLER A/S, a family-owned fashion group headquartered in Brande, Denmark. The brand designs and sells clothing, jeans, and accessories for women, including dedicated lines for maternity and plus-size customers. BESTSELLER, controlled by the Holch Povlsen family through its Heartland holding, operates more than 20 brands and sells in over 90 countries. Product design and development are centred at the Danish headquarters, while manufacturing is outsourced to more than 700 contracted factories across 15 countries, including Pakistan.
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- European Union
- South & Southeast Asia
No products
VILA is a Scandinavian women's fashion brand founded in 1994, offering dresses, tops, knitwear, outerwear, denim and accessories under the 'Move Feminine' purpose. It is owned by BESTSELLER, the family-owned Danish fashion group controlled by the Holch Povlsen family and headquartered in Brande, Denmark. Design and group functions are based in Denmark, while production is outsourced across BESTSELLER's global supplier network of more than 700 factories in 15 countries.
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- European Union
No products
Walimex is a German photo and video accessory brand offering studio strobes (Stager, Emerger, Campaigner, Newcomer), LED continuous lights, tripods, camera and video accessories, and studio equipment. The brand is owned and operated by Studioexpress Vertriebs GmbH, a privately held German company based in Wiernsheim, Baden-Württemberg, managed by Michael Krause. The company develops and markets its product lines from Germany and sells primarily across the EU, with physical production outsourced to contract manufacturers.
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- European Union
No products
XORO is a German consumer-electronics brand of MAS Elektronik AG, a Buxtehude-based company founded in 1991 that launched the XORO label in 1999. The portfolio spans DVB-S/T/C receivers, televisions, DAB+ and internet radios, speakers, tablets, digital photo frames, antennas, robot vacuums and e-scooters, plus the XORO SOLAR line of AC-coupled LiFePO4 home energy-storage systems. MAS Elektronik develops its products in-house in Buxtehude in cooperation with international suppliers, while physical production is carried out through partner and own-production arrangements rather than a disclosed in-house factory.
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