Buy From EU brands
Brands rated by their connection to EU ownership, product development and manufacturing.
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868 products
AEG is a German-origin household-appliance brand owned by Stockholm-based Electrolux Group. Its range includes cooking, laundry and dishwashing appliances. Electrolux develops appliances through teams in Sweden and other countries, and documented AEG production includes sites in Germany and Italy, alongside manufacturing in Poland and Ukraine.
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- European Union
556 products
APS is the brand of Assheuer + Pott GmbH & Co. KG, a fourth-generation German family company founded in 1933 and based in Sundern in the Sauerland. It designs and manufactures a broad range of buffet, tabletop, bar and serving articles — from chafing dishes and GN containers to melamine tableware, baskets, drinkware and kitchen helpers — for hospitality and retail customers worldwide. Much of the range is produced in-house at the Sundern site, with additional contracted production in Europe and Asia, and the company is certified to DIN EN ISO 9001:2015 and a member of BSCI.
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39 products
Melitta is a German family-owned consumer goods group headquartered in Minden, best known for inventing the paper coffee filter in 1908. The Bentz family, descendants of founder Melitta Bentz, still controls the company, which today spans coffee, coffee preparation equipment, and household products under brands including Melitta, Cafina, Avoury, Swirl, Toppits, and Albal. With roughly 5,500 employees at 59 locations in 18 countries, the group develops and manufactures in Germany (Minden, Bremen, Rhede, Düsseldorf, Witten) and operates production and sales sites across Europe, North America, South America, and Asia.
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- European Union
15 products
Reinex is a German household-cleaning brand of Reinex GmbH & Co. KG, a family-run manufacturer founded in 1964 in Castrop-Rauxel in the Ruhr region. The range covers more than 400 drugstore items, including dishwasher tabs such as the 7-in-1 tabs, dishwashing liquid, all-purpose cleaner, WC cleaner and descaler, alongside personal-care products. Production takes place at the company's own site in Castrop-Rauxel and is marketed as 'Made in Germany', with products supplied mainly to German discount and drugstore channels. The company filed for insolvency in July 2025.
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- European Union
- Rest of Europe
- China
7 products
BRITA is a German family-owned maker of drinking-water filters, filter cartridges, water dispensers and soda makers, founded in 1966 by Heinz Hankammer. The company, BRITA SE, is headquartered in Taunusstein, Hesse, and is wholly owned by the Hankammer family's Hanvest Holding. It develops its products in-house in Germany and manufactures in Germany, the United Kingdom, China and Italy, serving customers in around 70 countries.
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- European Union
- China
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- Middle East & Central Asia
7 products
Tefal is a French cookware and small-appliance brand owned by Groupe SEB, the world's largest cookware and home-appliance manufacturer headquartered in Saint-Ouen, France. The brand is best known for its non-stick cookware, pressure cookers, and kitchen appliances such as kettles, toasters, and air fryers. Product development and engineering are concentrated in France, while manufacturing spans multiple countries including France, China, and other Asian and European facilities.
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- European Union
7 products
Xavax is a German household brand of Hama GmbH & Co KG, based in Monheim in Swabia. It offers a broad range of home products including appliance cleaning and care items such as descalers, dishwasher cleaners, and milk frother cleaners, as well as thermometers, lighting, coffee accessories, and kitchenware. Hama, founded in 1923, develops its product portfolio at its Monheim headquarters and produces much of its merchandise through contract manufacturers in Southeast Asia.
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- European Union
5 products
BONALIN is a German manufacturer of building-cleaning and care products, founded in Essen in 1936. The company produces a broad range of professional cleaning and care products, including floor cleaners and care agents, all-purpose and kitchen cleaners, machine dishwashing detergents, bathroom and sanitary hygiene products such as liquid soaps, carpet and textile care, and furniture care. Headquartered in Essen, Germany, it is operated by BONALIN GmbH under managing director Michael van Huet. Products are developed and manufactured at the company's Essen site and sold mainly through specialist wholesale, with private-label production also offered to customers.
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5 products
Smeg is an Italian manufacturer of domestic appliances, best known for its retro-styled refrigerators, ovens, and small kitchen appliances. The company is headquartered in Guastalla, Emilia-Romagna, and is controlled by the Italian industrial group Arzner. Product development and manufacturing are concentrated in Italy, with production facilities in Guastalla and nearby locations serving both the domestic and export markets.
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- Rest of Europe
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5 products
WMF is a German premium kitchen and tableware brand founded in 1853 in Geislingen an der Steige, producing cookware, cutlery, knives, coffee machines, kitchen appliances and tableware under the WMF, Silit, Kaiser, Schaerer, Hepp and Curtis brands. The company is owned by the French Groupe SEB, which acquired WMF in 2016, and operates from its headquarters in Geislingen. Product development and R&D are concentrated in Germany, while manufacturing spans Germany, Switzerland, Czechia, the United States and China, covering coffee machines, glass-ceramic cookware, forged knives, baking pans, cutlery and professional coffee equipment.
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- European Union
4 products
Bosch is a German technology company making automotive components, power tools, home appliances, industrial equipment, and heating and cooling systems. It develops products through an international engineering network and manufactures in multiple regions, including semiconductor production in Germany. Effective control rests with the German-based Robert Bosch Industrietreuhand KG.
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- European Union
4 products
Magimix is a French kitchen-appliance brand that has designed and manufactured food processors, blenders, juicers and cooking processors since 1963, tracing its origins to Burgundy. It is a brand of Groupe SEB, the French small-appliance group listed on Euronext Paris, and is run from its headquarters in Vincennes, France. Products are designed and made in France, with a Magimix R&D department driving development, and the brand backs its food processors, blenders and juicers with a 30-year motor warranty and a commitment to repairability and spare-parts availability.
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- European Union
2 products
Bravilor Bonamat is a Dutch family-owned manufacturer of commercial and office-grade coffee machines, espresso machines, and hot-water dispensers, founded in Amsterdam in 1948. Headquartered in Heerhugowaard, the Netherlands, the company operates two production facilities—in Heerhugowaard and Białystok, Poland—and ten subsidiaries across Europe and the United States, serving authorized dealers in more than 100 countries.
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- European Union
- China
- South & Southeast Asia
2 products
Moulinex is a French kitchen-appliance brand founded in 1932 in Lyon, now owned by Groupe SEB. It designs and sells a broad range of small domestic appliances including blenders, coffee makers, kettles, and food processors. Product development is centred in France, while manufacturing is spread across multiple countries in Europe and Asia under Groupe SEB's global production network.
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- European Union
2 products
NIVONA is a German brand of fully automatic coffee machines, founded in 2005 in Nuremberg by Peter Wildner. The company designs and manufactures its machines in-house at its Franconian headquarters, producing over 100,000 units annually. Sold exclusively through specialty retail partners in more than 30 countries, NIVONA offers a range from compact CUBE models to premium NIVO 9000 and 10000 series machines, along with accessories such as cleaning tablets and water filter cartridges.
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- European Union
- China
184 products
Severin is a German maker of small household appliances, from kettles, toasters and coffee machines to air fryers, microwaves, retro fridges, vacuum cleaners and hair dryers. The company, founded in 1892, is headquartered in Sundern in the Sauerland and is fully owned by the Knauf family through its family office Copper Oak Ventures in Dortmund. Product development is centred in Sundern and at a Global Center of Excellence in Shenzhen, while physical production of its appliance range takes place in Shenzhen, China, with Sundern serving as the logistics hub.
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- European Union
- China
63 products
Clatronic is a German family-owned importer and wholesaler of household and kitchen appliances, founded in 1982 and run by the Claßen family in its third generation. Headquartered in Kempen on the Lower Rhine, the company operates a 100,000 m² logistics centre and supplies more than 60 countries with over 300 products spanning kitchen appliances, small and large household devices, and personal-care electronics. Product development and quality engineering are carried out at the Kempen site, while physical production is contracted to Asian manufacturers, primarily in China. The Clatronic group also owns the Bomann, ProfiCook, ProfiCare and CTC brands.
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- European Union
- China
46 products
ProfiCook is a German brand of small kitchen appliances — from toasters, kettles and coffee machines to air fryers, microwaves and gas grills — launched at IFA 2011. It is owned by the Kempen-based Clatronic International GmbH, a family-run importer and wholesaler of electrical appliances in its third generation. Product development and quality engineering take place at the company's Kempen site on the Lower Rhine, while physical production is carried out by contracted manufacturers, predominantly in Asia, and goods are distributed from the group's large Kempen logistics centre to national and international retail partners.
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- European Union
29 products
Gut & Günstig is a value-oriented private label (Eigenmarke) of the Edeka cooperative, relaunched in 2001 to compete with discount retailers. The brand covers everyday grocery and household items such as dishwasher tablets, coffee pads, table salt, and cleaning products. It is managed by Edeka Zentrale Stiftung & Co. KG in Hamburg, Germany, and is sold through Edeka supermarkets and the Netto Marken-Discount chain. Product development and manufacturing are handled by contract producers under Edeka's brand specifications.
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- European Union
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27 products
Philips (Koninklijke Philips N.V.) is a Dutch health-technology company founded in Eindhoven in 1891 and headquartered in Amsterdam. It makes medical imaging and diagnostic equipment, patient-monitoring and sleep-care systems, and personal-care products such as electric shavers and Sonicare toothbrushes. The Philips brand is also licensed to Signify for lighting (Philips Hue) and to TP Vision for audio and TV. Development and manufacturing span the Netherlands, the United States, China and Thailand.
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- European Union
22 products
Bartscher is a German supplier of professional kitchen equipment for the catering, hotel, and communal catering sectors, headquartered in Salzkotten, North Rhine-Westphalia. Founded in 1876 and operating from Salzkotten since 1978, the company of roughly 85 employees develops its kitchen technology in-house and manages logistics, packaging, and after-sales service at its single site. Bartscher distributes its product range across 85 export markets through regional sales teams and affiliated offices in France, Poland, Russia, Benelux, Spain, and Ukraine.
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- European Union
12 products
Bomann is a German household appliance brand owned by C. Bomann GmbH, a subsidiary of the Claßen family's Clatronic International GmbH, headquartered in Kempen near Krefeld. With roots stretching back over 130 years, the brand offers a broad range of small and large domestic appliances including refrigerators, washing machines, dishwashers, cookers, coffee machines, and vacuum cleaners. Product development and quality assurance are carried out at the Kempen headquarters, while physical production is largely outsourced to Asian contract manufacturers. The brand is distributed internationally through the Clatronic group's logistics network.
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- European Union
- China
2 products
Grill Guru makes ceramic kamados, gas grills, planchas, pizza ovens and grilling accessories. The brand belongs to the Netherlands-based Fyron Group, whose products are designed in the Netherlands. Its One Minute Lighter is made in China.
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- European Union
2 products
Pierre makes stand mixers, blenders, contact grills and other small kitchen appliances. The brand is operated by Rotterdam-based Wisepick Productions, part of Coolblue. Coolblue’s Dutch private-label team develops products with Asian suppliers; the available information does not establish where Pierre appliances are made.
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