Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.
Clear filters

Choose a minimum rating for each market. All selected minimums must be met. Zero stars includes unrated brands. Your selection is remembered for products and brands.

AEG

Market ratings
  • European Union
  • Rest of Europe
  • China
  • South & Southeast Asia

868 products

AEG is a German-origin household-appliance brand owned by Stockholm-based Electrolux Group. Its range includes cooking, laundry and dishwashing appliances. Electrolux develops appliances through teams in Sweden and other countries, and documented AEG production includes sites in Germany and Italy, alongside manufacturing in Poland and Ukraine.

Visit official website

Melitta

Market ratings
  • European Union
  • USA
  • Latin America & Caribbean

39 products

Melitta is a German family-owned consumer goods group headquartered in Minden, best known for inventing the paper coffee filter in 1908. The Bentz family, descendants of founder Melitta Bentz, still controls the company, which today spans coffee, coffee preparation equipment, and household products under brands including Melitta, Cafina, Avoury, Swirl, Toppits, and Albal. With roughly 5,500 employees at 59 locations in 18 countries, the group develops and manufactures in Germany (Minden, Bremen, Rhede, Düsseldorf, Witten) and operates production and sales sites across Europe, North America, South America, and Asia.

Visit official website

Reinex

Market ratings
  • European Union

15 products

Reinex is a German household-cleaning brand of Reinex GmbH & Co. KG, a family-run manufacturer founded in 1964 in Castrop-Rauxel in the Ruhr region. The range covers more than 400 drugstore items, including dishwasher tabs such as the 7-in-1 tabs, dishwashing liquid, all-purpose cleaner, WC cleaner and descaler, alongside personal-care products. Production takes place at the company's own site in Castrop-Rauxel and is marketed as 'Made in Germany', with products supplied mainly to German discount and drugstore channels. The company filed for insolvency in July 2025.

Visit official website

Tefal

Market ratings
  • European Union
  • China
  • South & Southeast Asia
  • Middle East & Central Asia

7 products

Tefal is a French cookware and small-appliance brand owned by Groupe SEB, the world's largest cookware and home-appliance manufacturer headquartered in Saint-Ouen, France. The brand is best known for its non-stick cookware, pressure cookers, and kitchen appliances such as kettles, toasters, and air fryers. Product development and engineering are concentrated in France, while manufacturing spans multiple countries including France, China, and other Asian and European facilities.

Visit official website

Xavax

Market ratings
  • European Union

7 products

Xavax is a German household brand of Hama GmbH & Co KG, based in Monheim in Swabia. It offers a broad range of home products including appliance cleaning and care items such as descalers, dishwasher cleaners, and milk frother cleaners, as well as thermometers, lighting, coffee accessories, and kitchenware. Hama, founded in 1923, develops its product portfolio at its Monheim headquarters and produces much of its merchandise through contract manufacturers in Southeast Asia.

Visit official website

BONALIN

Market ratings
  • European Union

5 products

BONALIN is a German manufacturer of building-cleaning and care products, founded in Essen in 1936. The company produces a broad range of professional cleaning and care products, including floor cleaners and care agents, all-purpose and kitchen cleaners, machine dishwashing detergents, bathroom and sanitary hygiene products such as liquid soaps, carpet and textile care, and furniture care. Headquartered in Essen, Germany, it is operated by BONALIN GmbH under managing director Michael van Huet. Products are developed and manufactured at the company's Essen site and sold mainly through specialist wholesale, with private-label production also offered to customers.

Visit official website

Smeg

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

5 products

Smeg is an Italian manufacturer of domestic appliances, best known for its retro-styled refrigerators, ovens, and small kitchen appliances. The company is headquartered in Guastalla, Emilia-Romagna, and is controlled by the Italian industrial group Arzner. Product development and manufacturing are concentrated in Italy, with production facilities in Guastalla and nearby locations serving both the domestic and export markets.

Visit official website

Bosch

Market ratings
  • European Union

4 products

Bosch is a German technology company making automotive components, power tools, home appliances, industrial equipment, and heating and cooling systems. It develops products through an international engineering network and manufactures in multiple regions, including semiconductor production in Germany. Effective control rests with the German-based Robert Bosch Industrietreuhand KG.

Visit official website

Magimix

Market ratings
  • European Union

4 products

Magimix is a French kitchen-appliance brand that has designed and manufactured food processors, blenders, juicers and cooking processors since 1963, tracing its origins to Burgundy. It is a brand of Groupe SEB, the French small-appliance group listed on Euronext Paris, and is run from its headquarters in Vincennes, France. Products are designed and made in France, with a Magimix R&D department driving development, and the brand backs its food processors, blenders and juicers with a 30-year motor warranty and a commitment to repairability and spare-parts availability.

Visit official website
Market ratings
  • European Union

2 products

Bravilor Bonamat is a Dutch family-owned manufacturer of commercial and office-grade coffee machines, espresso machines, and hot-water dispensers, founded in Amsterdam in 1948. Headquartered in Heerhugowaard, the Netherlands, the company operates two production facilities—in Heerhugowaard and Białystok, Poland—and ten subsidiaries across Europe and the United States, serving authorized dealers in more than 100 countries.

Visit official website

Moulinex

Market ratings
  • European Union
  • China
  • South & Southeast Asia

2 products

Moulinex is a French kitchen-appliance brand founded in 1932 in Lyon, now owned by Groupe SEB. It designs and sells a broad range of small domestic appliances including blenders, coffee makers, kettles, and food processors. Product development is centred in France, while manufacturing is spread across multiple countries in Europe and Asia under Groupe SEB's global production network.

Visit official website

Clatronic

Market ratings
  • European Union
  • China

63 products

Clatronic is a German family-owned importer and wholesaler of household and kitchen appliances, founded in 1982 and run by the Claßen family in its third generation. Headquartered in Kempen on the Lower Rhine, the company operates a 100,000 m² logistics centre and supplies more than 60 countries with over 300 products spanning kitchen appliances, small and large household devices, and personal-care electronics. Product development and quality engineering are carried out at the Kempen site, while physical production is contracted to Asian manufacturers, primarily in China. The Clatronic group also owns the Bomann, ProfiCook, ProfiCare and CTC brands.

Visit official website
Market ratings
  • European Union

29 products

Gut & Günstig is a value-oriented private label (Eigenmarke) of the Edeka cooperative, relaunched in 2001 to compete with discount retailers. The brand covers everyday grocery and household items such as dishwasher tablets, coffee pads, table salt, and cleaning products. It is managed by Edeka Zentrale Stiftung & Co. KG in Hamburg, Germany, and is sold through Edeka supermarkets and the Netto Marken-Discount chain. Product development and manufacturing are handled by contract producers under Edeka's brand specifications.

Visit official website

Philips

Market ratings
  • European Union
  • USA
  • China
  • South & Southeast Asia

27 products

Philips (Koninklijke Philips N.V.) is a Dutch health-technology company founded in Eindhoven in 1891 and headquartered in Amsterdam. It makes medical imaging and diagnostic equipment, patient-monitoring and sleep-care systems, and personal-care products such as electric shavers and Sonicare toothbrushes. The Philips brand is also licensed to Signify for lighting (Philips Hue) and to TP Vision for audio and TV. Development and manufacturing span the Netherlands, the United States, China and Thailand.

Visit official website

Bartscher

Market ratings
  • European Union

22 products

Bartscher is a German supplier of professional kitchen equipment for the catering, hotel, and communal catering sectors, headquartered in Salzkotten, North Rhine-Westphalia. Founded in 1876 and operating from Salzkotten since 1978, the company of roughly 85 employees develops its kitchen technology in-house and manages logistics, packaging, and after-sales service at its single site. Bartscher distributes its product range across 85 export markets through regional sales teams and affiliated offices in France, Poland, Russia, Benelux, Spain, and Ukraine.

Visit official website

Grill Guru

Market ratings
  • European Union
  • China

2 products

Grill Guru makes ceramic kamados, gas grills, planchas, pizza ovens and grilling accessories. The brand belongs to the Netherlands-based Fyron Group, whose products are designed in the Netherlands. Its One Minute Lighter is made in China.

Visit official website

Pierre

Market ratings
  • European Union

2 products

Pierre makes stand mixers, blenders, contact grills and other small kitchen appliances. The brand is operated by Rotterdam-based Wisepick Productions, part of Coolblue. Coolblue’s Dutch private-label team develops products with Asian suppliers; the available information does not establish where Pierre appliances are made.

Visit official website

Princess

Market ratings
  • European Union
  • China

1 product

Princess makes small household appliances, including air fryers, kettles, vacuum cleaners and tabletop cooking equipment. Founded in the Netherlands, it is part of the Tilburg-based Smartwares Group. The group develops product designs in the Netherlands, while documentation for several Princess appliances identifies China as their place of manufacture.

Visit official website