Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.
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DIGITUS

Market ratings
  • European Union
  • China

1,523 products

DIGITUS is the IT-infrastructure brand of Lüdenscheid-based ASSMANN Electronic GmbH, part of the German ASSMANN Holding group. Since 1994 it has offered network technology, network and server cabinets, AV media technology, and cables and peripherals, sold through distributors and resellers in more than 50 countries. Its network and server cabinets and fiber splice boxes are assembled in Germany at the company's headquarters, while the broader portfolio is developed at the ASSMANN Competence Center in Lüdenscheid.

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SHIVERPEAKS

Market ratings
  • European Union

1,163 products

SHIVERPEAKS is a German brand of cables, adapters and connectors for audio, video, computer, network, SAT/TV, solar and telephone applications. It is owned and operated by S-Conn Handels GmbH, a family-run trading and product company founded in 1993 in Markt Bibart, Bavaria, and managed by Reinhold Schwab and Klaus Stecher. The company develops its own product lines in-house and sells them through its online shop to customers across the German-speaking market.

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AEG

Market ratings
  • European Union
  • Rest of Europe
  • China
  • South & Southeast Asia

868 products

AEG is a German-origin household-appliance brand owned by Stockholm-based Electrolux Group. Its range includes cooking, laundry and dishwashing appliances. Electrolux develops appliances through teams in Sweden and other countries, and documented AEG production includes sites in Germany and Italy, alongside manufacturing in Poland and Ukraine.

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ANSMANN

Market ratings
  • European Union
  • China

332 products

ANSMANN AG is a German family-owned battery and mobile-energy company headquartered in Assamstadt, Baden-Württemberg. Founded in 1991 by Edgar Ansmann, it develops and manufactures batteries, chargers, luminaries, powerbanks, powerstations, cables and drive systems for e-bikes and wheelchairs, and offers OEM and private-label services. With more than 400 employees and seven subsidiaries worldwide, the company runs production and R&D in Assamstadt and in Huizhou, China, and maintains sales offices in France, Sweden, the UK and Hong Kong.

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Hama

Market ratings
  • European Union
  • China
  • South & Southeast Asia

287 products

Hama is a German consumer electronics accessories company founded in 1923 in Dresden and rebuilt in Monheim, Bavaria, after World War II. The family-controlled firm, now owned by the Thomas and Hanke family foundations, designs and distributes roughly 18,000 products spanning photo, audio, computer, smart home, wearables and household categories. With around 2,500 employees worldwide and a large engineering and logistics base in Monheim, Hama develops its products in Germany while much of the physical production is outsourced to contract manufacturers in Southeast Asia and China.

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VARTA

Market ratings
  • European Union
  • South & Southeast Asia
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

196 products

VARTA AG is a German battery manufacturer headquartered in Ellwangen, Baden-Württemberg, producing consumer batteries, rechargeable batteries, microbatteries, lithium-ion cells and home energy-storage systems under the VARTA brand. Founded in 1887, the company was restructured in 2024 and is now controlled by Porsche AG and Michael Tojner's MT InvestCo, each holding 32 percent, with the remaining 36 percent held by other investors. Development is concentrated in Germany, while manufacturing runs across five sites in Germany, Romania and Indonesia, serving more than 75 countries.

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brennenstuhl

Market ratings
  • European Union
  • Rest of Europe
  • China

103 products

Brennenstuhl is a German electrical-equipment brand that has made power-distribution products, LED lighting and smart-home solutions since 1958. The family-owned company, Hugo Brennenstuhl GmbH & Co. KG, is headquartered in Tübingen, Germany, and is controlled by the Brennenstuhl family. Product development, including design, engineering and quality certification, is carried out in-house at the Tübingen headquarters. Manufacturing takes place at the company's own plants in Germany, France, Austria and Switzerland, as well as at a facility in Ningbo, China.

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W&T

Market ratings
  • European Union

60 products

W&T (Wiesemann & Theis) is a German electronics company based in Wuppertal that has produced industrial hardware for around 45 years. It designs and manufactures serial interface converters, I/O controllers, web thermometers, edge-computing devices such as the rule.box, and IT-security solutions, all made in Wuppertal. The company also offers software and hardware development, electronics production (EMS) and fulfillment services.

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LAPP

Market ratings
  • European Union
  • South & Southeast Asia

27 products

LAPP is a German family-owned cable and connection technology group headquartered in Stuttgart, founded in 1959 by Ursula Ida and Oskar Lapp. The company develops and manufactures flexible industrial cables (Ölflex, Unitronic), industrial connectors (Epic), cable glands (Skintop), cable protection systems (Silvyn), and communication technology for machine building, automation, energy, and mobility sectors. With approximately 5,700 employees and revenue of around €1.9 billion, LAPP operates 26 production sites worldwide and is active in over 80 countries. All shares are held by the Lapp family, with the third generation now leading the group under Chairman Matthias Lapp.

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Ruuvi

Market ratings
  • European Union

10 products

Ruuvi is a Finnish brand of wireless environmental sensors, indoor air-quality monitors and monitoring gateways, owned by Ruuvi Innovations Oy. Its products are designed in Finland; circuit boards are manufactured in France, while device assembly and testing take place in Finland.

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Soennecken

Market ratings
  • European Union

957 products

Soennecken is a German office-supplies brand owned by the Soennecken eG cooperative, headquartered in Overath. Founded in 1875 by inventor Friedrich Soennecken, the name is now carried by a purchasing cooperative of more than 800 German office-supply retailers that sells a broad own-brand range of office products, including paper, toner and stationery. The company runs logistics centres in Overath and Melsdorf, with products supplied by third-party suppliers. Its environmental management is ISO 14001 certified, and it operates a photovoltaic plant at its Overath site.

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Kärcher

Market ratings
  • European Union
  • USA
  • China
  • South & Southeast Asia

108 products

Kärcher is a German family-owned maker of cleaning equipment for homes, businesses and industry, including pressure washers, vacuums and floor-care machines. Its products also include vehicle-wash and water-treatment systems.

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EQUIP

Market ratings
  • European Union
  • China
  • East Asia

48 products

EQUIP is a German brand of passive IT and connectivity products, including cables, adapters, network infrastructure, monitor and TV mounts, computer accessories, POS equipment, and power distribution units. Owned by Digital Data Communications GmbH (DDC), a Dortmund-based company founded in 1991 that launched the EQUIP brand in 1993, the company develops its products in Germany and manufactures them in Taiwan and China. A European logistics centre in Baesweiler supports distribution, with sales offices across Europe, the USA, Singapore, Taiwan, and Colombia.

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Goobay

Market ratings
  • European Union
  • China

23 products

Goobay is a consumer-electronics accessories brand owned by the German wholesale company Wentronic GmbH, headquartered in Braunschweig. The line spans USB and network cables, TV and monitor mounts, e-mobility charging cables, and PC peripherals. Wentronic develops its private-label products in Germany and contracts manufacturing primarily in China, supported by purchasing and quality-control offices in Shenzhen and Ningbo.

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