Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.

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Market ratings
  • European Union
  • Rest of Europe
  • USA
  • South & Southeast Asia
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OBO Bettermann is a German manufacturer of electrical installation systems for buildings and industrial infrastructure, founded in 1911 in Menden (Sauerland) and still fully owned by the Bettermann family through a family foundation. The group offers more than 30,000 products spanning cable management, surge and lightning protection, underfloor systems and fastening technology, with around 4,500 employees and 40 subsidiaries across more than 60 countries. Development and core production are concentrated at the Menden headquarters, with additional manufacturing sites in Hungary, Switzerland, India, the United Kingdom, the USA, South Africa and the Netherlands.

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Off-White

Market ratings
  • European Union

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Off-White is a Milan-based fashion and streetwear label founded by American designer Virgil Abloh in 2012. The brand produces ready-to-wear clothing, footwear, accessories, and home goods, blending luxury tailoring with urban streetwear aesthetics. Headquartered in Milan, Italy, the company's creative direction and product development are centered there, while physical production is outsourced to contracted manufacturers.

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PHS-memory

Market ratings
  • European Union

No products

PHS-memory is the registered memory brand of PHS-electronic gmbh, a German company founded in 1987 by managing director Jürgen Hartmann and headquartered in Schweinfurt. The company sells system-specific RAM modules (DDR2 through DDR5), flash memory, and industrial SSDs for notebooks, desktops, servers, printers, and NAS systems, with over 400,000 compatible configurations in its online shop. PHS-memory modules are assembled and tested in-house in Germany using DRAM and flash components from Samsung, Micron, and Hynix, and carry a five-year warranty with unique serial numbers for traceability. The company also distributes Silicon Power industrial SSDs and offers its proprietary RAMONA compatibility-analysis tool.

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PLAYMOBIL

Market ratings
  • European Union

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PLAYMOBIL is a German toy brand best known for its 7.5 cm plastic figures and themed playsets, launched in 1974. It is owned by geobra Brandstätter Stiftung & Co. KG, part of the Horst Brandstätter Holding, which is based in Zirndorf, Germany, and is run through a foundation structure following founder Horst Brandstätter's death. Product development, administration, marketing and logistics remain in Germany, while physical production is now carried out in Malta and the Czech Republic after the company's last German plant in Dietenhofen closed in 2026.

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POSITAL

Market ratings
  • European Union
  • China
  • South & Southeast Asia

No products

POSITAL is a manufacturer of position and motion sensors, including absolute and incremental encoders, kit encoders, inclinometers and linear draw-wire sensors, used across manufacturing, mining, agriculture and energy. The brand is owned by POSITAL B.V. in Roermond, The Netherlands, and is part of the FRABA Group, whose holding company FRABA B.V. is also based in Roermond and led by CEO and principal shareholder Christian Leeser. Development and R&D are concentrated at FRABA GmbH in Aachen, Germany and FRABA S.R.L. in Cluj-Napoca, Romania, while production runs at facilities in Aachen (Germany), Slubice (Poland), Johor Bahru (Malaysia) and, on a more limited scale, in China.

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PRACHT

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  • European Union
  • Rest of Europe
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  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

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PRACHT (Alfred PRACHT Lichttechnik GmbH) is a German family-owned manufacturer of industrial and high-protection lighting, founded in 1923 and headquartered in Dautphetal-Buchenau near Marburg. The company develops and produces its own luminaires — including the APOLLO, KATLA, QUADRONIUS, TUBIS and LUNA families — for demanding environments such as wet areas, high-temperature plants, food processing, rail and public infrastructure. Product development is carried out in-house at its PIT research institute and plastics-technology unit, and manufacturing takes place at its own Werk 2 site in Buchenau. PRACHT also operates a take-back and reprocessing programme, PRACHT INFINITY, that recycles plastic from returned luminaires back into new products.

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PUKY

Market ratings
  • European Union

No products

PUKY is a German family-owned maker of children’s balance bikes, scooters and bicycles, based in Wülfrath. It develops and produces vehicles there, including German-made Classic balance bikes and Steel Classic bicycles. It also uses external assembly providers whose locations are not established.

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PUPA Milano

Market ratings
  • European Union

No products

PUPA Milano is an Italian cosmetics brand owned by Micys Company S.p.A., headquartered in Casatenovo, Lombardy. Founded by Angelo Gatti in the 1970s, the company is best known for its Vamp! mascara and affordable, design-driven makeup, skincare, hair care, fragrance and sun-care lines. The brand positions itself as a Made in Italy beauty house, with product development and manufacturing centred in Italy, and sells through its own e-commerce and retail channels across Europe and beyond.

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PURELEI

Market ratings
  • European Union

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PURELEI is a German jewelry brand founded in 2016 by Alisa Jahnke, Etienne Espenner and Frederik Jahnke, and headquartered in Mannheim. The company designs and sells waterproof stainless-steel jewelry with 14K and 18K gold plating, including its modular LEI charm system, the Mahina Club subscription line and a fine jewelry collection made from recycled 925 sterling silver in Germany. PURELEI reaches customers primarily online across Germany, Austria and Switzerland, and operates physical stores in Munich and Cologne.

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Market ratings
  • European Union

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Paulmann Licht is a German family-owned lighting company founded in 1978 by Rüdiger Paulmann, headquartered in Springe-Völksen in Lower Saxony. The company designs and manufactures a full range of more than 2,500 indoor and outdoor luminaires, LED light sources, track and cable systems, and smart-home lighting products. With around 400 employees, roughly 300 of whom work at the Springe site, Paulmann develops its products in-house and ships directly from its own logistics center. The brand sells in around 40 European countries through its own subsidiaries and sales offices.

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Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • South & Southeast Asia
  • Africa
  • Oceania

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Penguin Random House is the world's largest trade book publisher, formed in 2013 from the merger of Penguin Books and Random House. Headquartered in New York City, it is wholly owned by Germany's Bertelsmann group and operates more than 300 imprints across 21 countries, publishing roughly 15,000 titles a year in print, digital and audio formats. Editorial and development work is concentrated in New York, London, Munich, Barcelona and regional hubs in India, Brazil, Australia and Canada, while physical book production is carried out through Bertelsmann's printing operations in Germany and contracted printers worldwide.

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Market ratings
  • European Union
  • USA

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Performance iN Lighting is an Italian architectural and professional lighting manufacturer founded in 1978, headquartered in Colognola ai Colli near Verona. The company designs and produces indoor and outdoor luminaires, floodlights, bollards, streetlights and connected lighting systems for offices, retail, sports, healthcare and urban projects worldwide. Since 2022 it has been part of the GEWISS Group, which directs and coordinates its activities. Product development takes place in Italy, Germany and Belgium, with manufacturing in Italy and the United States.

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Petit Bateau

Market ratings
  • European Union
  • Africa

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Petit Bateau is a French clothing and underwear brand founded in 1920 in Troyes, Aube, with origins tracing back to the 1893 Valton-Quinquarlet hosiery workshop. Now part of the Rocher Group, the company designs children's and adult apparel — including its iconic cotton panties, bodysuits, Breton striped tops and waxed raincoats — from style teams in Paris. Production is split between its historic Saint-Joseph factory in Troyes (knitting and dyeing) and its own and partner plants in Morocco and Tunisia, with a smaller share of outerwear and trousers made by external suppliers in Eastern Europe and Asia. The brand sells worldwide through roughly 400 own stores, partner retailers and its e-commerce sites.

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Market ratings
  • European Union
  • USA
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia

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Phoenix Contact is a German family-owned manufacturer of electrical connection technology, power supplies, surge protection and industrial automation systems, headquartered in Blomberg, North Rhine-Westphalia. Founded in 1923, the group employs around 21,000 people and generated roughly 3.3 billion euros in sales in 2025. It develops and manufactures products in Germany, the United States, China, India, Poland, Brazil, Sweden and Taiwan, and serves customers worldwide through more than 100 group companies.

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Pikecraft

Market ratings
  • European Union
  • China

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Pikecraft is a German terminal-tackle brand founded in 2019 in Ulm by pike angler Volker Radwan, who owns and operates the company. It is best known for its patented "The System" shallow-screw rig and interchangeable stinger and weight system for pike lures, along with bait pins, leaders, jig rigs and treble hooks. The brand's own products are designed, developed and manufactured in Germany, while its BKK treble-hook line is supplied by a separate Chinese manufacturer.

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Polar

Market ratings
  • European Union

No products

Polar is a Finnish sports technology company founded in 1977 and headquartered in Kempele, near Oulu. It designs and manufactures heart rate monitors, GPS sports watches and fitness wearables, including the Ignite, Vantage, Grit X and Pacer watch series and H9/H10 chest-strap sensors, and sells in more than 80 countries through 26 subsidiaries. Product development, scientific research and a usability test center are based at the Kempele headquarters, and the company operates its own production plants with sustainable manufacturing as a stated priority.

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Police

Market ratings
  • European Union
  • South & Southeast Asia

No products

Police is an Italian fashion accessories brand founded in 1983 by the De Rigo family, now a business unit of De Rigo Vision S.p.A. Based in Longarone, Belluno, the brand designs and produces eyewear, watches, jewelry, fragrances, leather goods, and apparel. Its iconic blue mirrored lenses and eagle logo have made it a global lifestyle icon, with products distributed in over 100 countries. The brand is controlled by the De Rigo family, with core design and eyewear manufacturing rooted in Italy.

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Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

No products

Porto Editora is Portugal's largest publishing house, founded in 1944 in Porto by educator Vasco Teixeira. The company publishes a broad catalogue spanning school textbooks, reference works, dictionaries, and fiction, and leads the Portuguese-language digital education market through platforms such as Escola Virtual and Infopédia. Headquartered in Porto, it operates as the anchor of Grupo Porto Editora, which also includes imprints like Assírio & Alvim, Sextante and Areal Editores, the online bookstore Wook, and Plural Editores in Mozambique and Angola. Editorial development and book printing (via its Bloco Gráfico unit in Maia) are carried out in Portugal.

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Premiata

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

No products

Premiata is an Italian footwear and lifestyle brand founded in 1991 by Graziano Mazza, continuing a family shoemaking tradition that dates back to 1885. Headquartered in Milan, the family-owned company designs and produces premium sneakers, leather shoes, apparel, backpacks and accessories for men, women and children. The brand is built around its 'Made in Italy' identity, with in-house development of lasts, leathers and finishing techniques, and its products are distributed through select boutiques worldwide.

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Primadonna

Market ratings
  • European Union

No products

Primadonna is a women's lingerie, swimwear and sportswear brand, part of the Belgian group Van de Velde, which also owns Marie Jo and Sarda. The brand traces its heritage to 1865 and is sold across Europe and North America. Van de Velde, controlled by the Laureys and Van de Velde families, designs and develops all products in Belgium, where fabric cutting and final quality checks are also carried out, while final assembly is outsourced to production sites abroad.

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Prym

Market ratings
  • European Union
  • China
  • South & Southeast Asia

No products

Prym is a German family-owned industrial group headquartered in Stolberg, tracing its roots to 1530. The Prym Group operates four divisions — Prym Consumer, Prym Fashion, Prym Intimates and Inovan — covering sewing and knitting supplies, fashion fasteners, lingerie and swimwear accessories, and technical electromechanical components for automotive, electrical and ICT industries. Development and manufacturing are concentrated in Germany, with additional production and engineering sites in the Czech Republic, China and Sri Lanka, and a global sales network spanning 18 countries.

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Python

Market ratings
  • European Union

No products

Python is a cable and network-component brand owned by ALCASA Elektronik AG, a German electronics wholesaler and manufacturer headquartered in Riegelsberg near Saarbrücken. Founded in 2005, the company has grown into a producer with a catalogue of over 14,000 items spanning cables, adapters, power and e-mobility products. Python-branded patch cables, adapters and network accessories are developed and configured in-house at the company's German site, where quality control runs from production through dispatch.

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Market ratings
  • European Union

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R&S LANCOM is a leading German maker of secure network and cybersecurity hardware, including routers, firewalls, switches and WLAN access points with wall-mount accessories. The company operates as Rohde & Schwarz Networks and Cybersecurity GmbH, based in Würselen near Aachen, Germany, and is a 100% subsidiary of the privately held German Rohde & Schwarz group. Products are developed and quality-assured in Germany to BSI and ISO/IEC 27001 standards, and the brand holds the 'IT-Security made in Germany' trust mark.

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RIDI

Market ratings
  • European Union

No products

RIDI is a German family-owned maker of technical luminaires, linear lighting systems and LED light sources for commercial buildings. It develops LED modules at its Jungingen headquarters and heats the site with biomass-generated heat.

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