Buy From EU brands

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Founded in 1959 and headquartered in Hilden, Germany, WENKO is a family-owned brand specializing in practical bathroom accessories, kitchen essentials, laundry care, and home storage solutions. The company designs and engineers its products in Germany and coordinates European distribution from facilities in North Rhine-Westphalia alongside a global manufacturing network.

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WOLTU is a Wuppertal, Germany-based e-commerce brand operated by WOLTU GmbH, offering furniture, home goods, garden items, and car and travel accessories through its own online store. Founded in 2007, it launched Woltu.eu in 2018 and sells its physical product range to customers across numerous European countries.

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Wella is a hair-colour, hair-care and styling brand within Geneva-headquartered Wella Company, which is owned by KKR and sells consumer and professional physical beauty products worldwide. Its Rothenkirchen, Germany factory produces Wella Professionals colour products using renewable electricity, carbon-neutral gas and zero-waste-to-landfill operations.

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Wiltec is a family-owned German online retailer based in Eschweiler, founded by brothers Bernd and Frank Wildanger in 2001. Its catalogue spans around 14,000 home, garden, workshop, leisure and pet-care products, including Wiltec’s specialist brand portfolio and products from manufacturing partners.

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Wire Tech World is an English-language trade publication and website covering wire, cable, optical-fibre and associated industrial technologies. It is published by Milan-based Tecniche Nuove SpA, an Italian specialist publisher active in magazines, books, digital media, training and trade fairs.

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YAGEO Group is a Taiwan-headquartered maker of electronic components, selling capacitors, resistors, inductors, circuit-protection products, sensors, magnetics and related technologies under brands including YAGEO, KEMET and YAGEO TOKIN. Its international manufacturing network includes KEMET film and electrolytic capacitor facilities in Portugal, Finland, Bulgaria and Italy, while YAGEO reports ISO 14001 environmental-management certification across its plants.

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YATO is a professional-tools brand owned by Wrocław, Poland-based TOYA S.A., offering hand, power, pneumatic, petrol and cordless tools alongside occupational-safety products. TOYA designs and distributes the range internationally while production is carried out by partners, with major sourcing and logistics operations in China; selected equipment can be repaired after warranty and has spare parts available.

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Japan-based Yamaha Corporation makes musical instruments, audio equipment and industrial products, with manufacturing concentrated across Japan and Asia alongside piano production in Austria and professional-speaker production in France. Its Japanese headquarters and several domestic factories use renewable electricity, while the group reports 69.5% sustainably sourced timber for fiscal 2025.

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Yankee Candle is a US home-fragrance brand in Newell Brands’ portfolio, offering scented candles, wax melts, room-fragrance products, car fragrances, and accessories. Although its owner is headquartered in Atlanta, Yankee Candle maintains a production footprint in Massachusetts and in Havraň/Most, Czech Republic, where it opened a European candle plant to serve the regional market.

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Yonis Shop is a France-based online retailer of high-tech goods, selling tablets, smartphones, connected devices, surveillance equipment, drones and home-accessory products. Operated by Yonis Distribution in Mérignac, it sources its broad catalogue through partnerships with manufacturers, distributors and international brands.

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Zebra Technologies is a Lincolnshire, Illinois-based provider of barcode scanners, mobile computers, RFID systems, printers, labels and workflow software for enterprise customers. Hardware assembly is primarily outsourced across Asia-Pacific and Mexico, while the company also produces supplies and sensors in Europe, including labels in Heerenveen, Netherlands.

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Zyxel Networks is a Hsinchu, Taiwan-headquartered networking-hardware brand within Zyxel Group, offering business Wi‑Fi, switches, security devices and broadband-access equipment. It has a Germany R&D center and European market operations, while affiliate MitraStar produces its products; housings use post-consumer recycled plastic and packaging is recyclable with VOC-free printing.

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adidas is a German sporting-goods company headquartered in Herzogenaurach that designs and markets footwear, apparel and accessories worldwide. Its products are developed from its German base but almost all production is outsourced to independent partners, predominantly in Asia; in 2025, 60% of materials used in products and packaging were recycled or sustainably sourced renewable materials.

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Based in Birkerød, Denmark, eSTUFF is an EET Group tech-accessories brand offering cases, screen protectors, cables, chargers, hubs, docks and audio products for phones, tablets and laptops. Its distribution network spans numerous European markets, while its INFINITE range uses recycled materials and the brand reports a 98% reduction in packaging plastic since 2018.

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empireposter® is a German posters and merchandising retailer operated by Empire Merchandising GmbH in Büttelborn, offering posters, art prints, frames and licensed merchandise. Its empireposter® and Shinsuke® trademarks cover self-produced products, with the company overseeing quality checks during production, goods receipt and dispatch.

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hansgrohe is the premium bathroom and kitchen brand of Germany-based Hansgrohe SE, headquartered in Schiltach and majority-owned by Michigan-based Masco Corporation. Its faucets, showers and related bathroom products are developed and manufactured across major German sites and plants in France and Serbia, while EcoSmart flow limiters reduce water use to 8 or 6 litres per minute.

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hummel is a Danish sport and lifestyle brand headquartered in Aarhus and part of the family-owned Thornico group, selling apparel, footwear and sports accessories in more than 35 markets. Its sustainability programme includes a transition toward recycled polyester, polyamide and cotton, supported by supplier collaboration on circular textile design.

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kwb is a German brand of power-tool accessories and hand tools, developed and distributed worldwide by Einhell Accessories GmbH in Stuhr. The business is wholly owned within Germany’s Einhell Group, with product development and sourcing managed in Germany and China while the group’s production is mainly carried out in Asia.

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nVent is a London-based, UK-managed global provider of electrical connection and protection systems, with brands including CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Its network of more than 115 manufacturing, service and distribution centers includes major sites in France, Germany, Italy, the Netherlands, Poland and Romania.

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s.Oliver is a German family-owned fashion brand within the S.OLIVER GROUP, offering women’s, men’s and children’s clothing alongside licensed footwear, accessories and lifestyle products from its Rottendorf base and across European retail markets. Its supply chain is international, with Bangladesh its largest procurement market, while the group publishes its Tier 1 suppliers and offers traceability for selected products.

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schleich® is a German toy brand headquartered in Munich, selling animal and fantasy figurines and playsets in more than 60 countries; it has been owned by Swiss investor Partners Group since 2019. Production includes its Schwäbisch Gmünd site and supplier facilities across Europe, Asia and elsewhere, while water-based paints have been used for figurines since 2022.

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vhbw is B&W Handelsgesellschaft mbH’s private-label range of compatible electronic accessories, spare parts and consumables, developed and sold by the family-run company from Bischofswerda, Germany. B&W runs research, development, warehousing and European shipping from Germany while sourcing from suppliers including China, giving vhbw a mixed production footprint.

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vidaXL is a Dutch home, garden and DIY retailer headquartered in Venlo, offering its own branded furniture, outdoor goods, tools and household products alongside selected third-party brands. The company manages product design and logistics from its European base while working with factories worldwide and operating across more than 30 countries.

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Walimex and Walimex pro are German photography and video-equipment brands of Walser GmbH in Eschweiler, offering tripods, studio lighting, light shapers, camera accessories, bags and video rigs. The range has a mixed production footprint, including German-made Aptaris camera cages alongside products not made in Germany.