Buy From EU brands

30 products

Swirl is a German household products brand offering vacuum cleaner bags, trash bags, and cleaning cloths, founded in 1988 and part of the family-owned Melitta Group based in Minden. The brand is developed at Cofresco's headquarters and Technikum in Minden, with most products manufactured at the group's production site in Brodnica, Poland. Since 2023, Swirl trash bags are made from 100% recycled plastic, with post-consumer waste processed through the group's Fair Recycled Plastic initiative in Bangalore, India.

28 products

share is a Berlin-based German consumer-goods brand founded in 2018 that sells snacks, beverages, personal-care items and stationery under a "1+1" buy-one-give-one model, donating an equivalent product or service with every purchase. The company, a certified B Corp, is controlled by its German founders and management, with Bitburger Holding as a minority investor. Product development runs from its Berlin headquarters, while physical production is outsourced to specialist contract manufacturers in Germany and Austria, including edding for stationery and Seeberger for nut snacks. share is sold across Germany, Austria and the Czech Republic through its own online shop and major retailers such as dm, Rewe, Merkur, Billa and Kaufland.

27 products

Papernet is the Away-from-Home tissue brand of the Italian Sofidel Group, offering toilet tissue, hand towels, napkins, facial tissue, dispensers and hygiene products for hospitality, healthcare, offices and transport. The brand is owned by Sofidel S.p.A., a family-controlled Italian holding based in Lucca, and is marketed across Europe and the United States. Development and innovation are coordinated from Italy, while manufacturing runs through Sofidel's own paper mills and converting plants in Italy, the United Kingdom, the United States and other European group sites.

22 products

Brabantia is a Dutch family-owned housewares brand founded in 1919 in the province of North Brabant, best known for waste bins such as the Sort & Go, newIcon and StepUp pedal bins, alongside laundry, ironing and food-storage products. The company, now led by the fourth generation of the Van Elderen family, is headquartered in Valkenswaard, the Netherlands, where product development is concentrated. Its products are made in-house at facilities in Pelt (Belgium), Latvia and China.

22 products

Cafina is a brand of professional fully automatic coffee machines and matching cleaning and care products, sold under Melitta Professional. The name began as a Swiss pioneer of industrial automatic espresso machines, which Melitta acquired in 1988, and today Cafina machines are produced at the Melitta Professional base in Minden, Germany, alongside Melitta Cafina cleaners such as the coffee machine cleaning powder. The brand belongs to the family-owned Melitta Group, managed by the fourth generation of the Bentz family.

20 products

Tontarelli is an Italian manufacturer of plastic housewares and storage solutions, founded in 1979 by Sergio Tontarelli in Castelfidardo, in the Marche region. The family-controlled Tontarelli S.p.A. designs and produces a catalog of more than 400 items — storage boxes, containers and household accessories — from its Castelfidardo headquarters, where research and product development are based. Production is spread across the group's European sites in Italy, the UK, France and Luxembourg, with distribution reaching markets worldwide.

18 products

FIRST PLUS is a line of LDPE garbage bags and sacks from Emil Deiss KG, a German manufacturer of waste bags, hygiene packaging, and disposal solutions founded in Hamburg in 1931. The company is part of the family-owned SUND Group, headquartered in Hamburg, and develops and produces its products in Germany. FIRST PLUS bags serve professional cleaning, healthcare, industry, and HoReCa customers across Germany, Austria, Switzerland, the Netherlands, Belgium, and France.

15 products

Reinex is a German household-cleaning brand of Reinex GmbH & Co. KG, a family-run manufacturer founded in 1964 in Castrop-Rauxel in the Ruhr region. The range covers more than 400 drugstore items, including dishwasher tabs such as the 7-in-1 tabs, dishwashing liquid, all-purpose cleaner, WC cleaner and descaler, alongside personal-care products. Production takes place at the company's own site in Castrop-Rauxel and is marketed as 'Made in Germany', with products supplied mainly to German discount and drugstore channels. The company filed for insolvency in July 2025.

11 products

haug bürsten KG is a family-owned German manufacturer of hygiene and household brushes, brooms, dustpan sets and cleaning accessories, tracing its brush-making tradition back to 1836 and based in Königsbrunn, Bavaria. Its range includes the 'in-up' brush and broom system, the 'futura' dustpan sets, colour-coded HACCP-compliant hygiene brushes and recycled lines, marketed as Made in Germany. The company is owned and managed by the Haug family, with product development and brush production centred at its Königsbrunn site.

10 products

Expect is a line of hygiene papers – toilet paper, kitchen rolls and paper hand towels – sold under the own program of Huchtemeier Papier GmbH, a Dortmund-based German tissue converter and distributor with roots dating back to 1895. Aimed at professional wholesalers and large-scale consumers, the products are made predominantly from recycled paper. Since October 2025 Huchtemeier has been wholly owned by Lithuania's Grigeo Group AB through its subsidiary Grigeo Hygiene UAB, which is investing in expanding its tissue paper business.

10 products

NIVEA is a global skin-care brand owned by the German consumer-goods company Beiersdorf AG, headquartered in Hamburg. The brand, launched in 1911, spans face, body, hair, sun and men's care products. Formulation and clinical research are concentrated in Hamburg, with innovation centres in Shanghai, New Jersey, Mumbai and São Paulo, while manufacturing runs across plants in Germany, Poland, Spain, Mexico and Brazil.

10 products

Vileda is a global household cleaning brand offering window cloths, mops, microfiber cloths, gloves and electric floor-care devices. It is owned by Freudenberg Home and Cleaning Solutions, a division of the German Freudenberg Group headquartered in Weinheim. The brand has been developed in Germany since 1948 and is manufactured across 14 production sites in Europe, the Americas and Asia, including Germany, Italy, Spain, the Netherlands, Sweden, Finland, the Czech Republic, China, India, the USA, Mexico and Jordan.

9 products

Bref Power is a household cleaning brand of the German consumer-goods company Henkel, offering bathroom and kitchen cleaners and the 'Bref Power ATA' scouring powder. It is owned and controlled by Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany, where the Henkel family holds a controlling voting stake. Product development and manufacturing are centred in Germany, with Henkel running R&D and production sites across its global network.

8 products

VERMOP is a German brand of professional cleaning systems, founded in 1927 by Max and Else Salmon and grown from a mop workshop into a supplier of mops, cleaning trolleys, floor scrubber machines and the VERMOP ONe software for professional cleaning. Since 2023 the brand has been part of the Freudenberg Group's Home and Cleaning Solutions division, based in Weinheim, Germany, alongside sister brand Vileda Professional. Development and sales are centred in Germany (Weinheim, Wertheim, Munich), while products are manufactured across the division's production network in Europe, the Americas and Asia.

7 products

Somat is a German brand of dishwasher detergents and accessories, including tabs, capsules, powder, gel, rinse aid, special salt and machine cleaners, owned by Henkel AG & Co. KGaA, headquartered in Düsseldorf. Launched in 1962 as Germany's first dedicated dishwasher cleaner, Somat is sold across Germany, Austria, Switzerland, Italy, France, Eastern Europe and Turkey. Development and production are anchored in Henkel's German sites, with the brand part of Henkel's Laundry & Cleaning Care division.

7 products

Xavax is a German household brand of Hama GmbH & Co KG, based in Monheim in Swabia. It offers a broad range of home products including appliance cleaning and care items such as descalers, dishwasher cleaners, and milk frother cleaners, as well as thermometers, lighting, coffee accessories, and kitchenware. Hama, founded in 1923, develops its product portfolio at its Monheim headquarters and produces much of its merchandise through contract manufacturers in Southeast Asia.

7 products

Zewa is a German consumer tissue brand offering toilet paper, kitchen towels and facial tissues, best known for its 'Wisch & Weg' kitchen roll. The brand is owned by Essity AB, the Swedish hygiene and health company headquartered in Stockholm, which was spun off from SCA in 2017. Zewa products are produced at Essity Germany's Mannheim site, the group's largest European plant, alongside other Essity tissue brands. Essity operates in roughly 150 countries and produces in 28.

6 products

Dr. Deppe (DrDeppe) is a German manufacturer of professional disinfection and hygiene products, founded in 1980 and headquartered in Kempen on the Lower Rhine. The company develops and produces hand and surface disinfectants, disinfection wipes, instrument-care products, and skin-care preparations under its own brand and for private-label customers. With around 100 employees at two Kempen sites, all products are developed in-house and manufactured in Germany, with roughly half of the site's electricity generated by its own photovoltaic installations.

6 products

Siemens is a German multinational technology company founded in 1847 and headquartered in Munich and Berlin. It designs and builds industrial automation and drives, building and grid infrastructure technology, railway rolling stock and signalling, and industrial software and AI. As a widely held DAX-listed group, it is controlled from Germany, with research and development spread across more than 150 sites in Europe, the Americas and Asia, and manufacturing facilities in Europe, the Americas, Asia-Pacific and the Middle East and Africa.

5 products

BONALIN is a German manufacturer of building-cleaning and care products, founded in Essen in 1936. The company produces a broad range of professional cleaning and care products, including floor cleaners and care agents, all-purpose and kitchen cleaners, machine dishwashing detergents, bathroom and sanitary hygiene products such as liquid soaps, carpet and textile care, and furniture care. Headquartered in Essen, Germany, it is operated by BONALIN GmbH under managing director Michael van Huet. Products are developed and manufactured at the company's Essen site and sold mainly through specialist wholesale, with private-label production also offered to customers.

5 products

CWS is a German hygiene and workwear service group headquartered in Duisburg and fully owned by the family holding Franz Haniel & Cie. Founded in Switzerland in 1954 and taken over by Haniel in 1981, the company supplies washroom hygiene products such as soaps, dispensers, cotton towels and floor mats, plus workwear, fire safety, cleanroom and healthcare services. With around 11,000 employees it operates in 15 European countries, developing its dispenser and hygiene products in Germany and running production and laundry operations there, with a focus on circular, reusable services.

5 products

Green Care Professional is a brand of ecological cleaning products for professional use, covering floor, glass, plastic and all-purpose cleaners as well as hand care and dosing systems. It belongs to Tana-Chemie GmbH, the Professional Division of the family-run Werner & Mertz Group based in Mainz, Germany, whose sole owner is managing partner Reinhard Schneider. The products are developed in-house by Tana-Chemie in Mainz and produced at the group's EMAS-certified sites in Mainz and Hallein, Austria, with many products Cradle to Cradle Gold certified.

5 products

PREMIUM PLUS is a German brand of professional waste bags and bin liners (Müllsäcke and Müllbeutel) in sizes from 30 to 125 litres, produced by EMIL DEISS KG (GmbH + Co.) in Hamburg. DEISS is a family-owned manufacturer founded in 1931 and part of the SUND Group, which also operates BINGOLD, FIPP and SUND Digital. The bags are made in Germany from around 93 % recycled LDPE using 100 % green electricity, and are sold across Germany, Austria, Switzerland, the Netherlands, Belgium, France and other European markets through trade, specialist retailers and online channels.

5 products

Persil is a leading laundry detergent brand offering powders, gels, pre-dosed discs and Megaperls, developed in 1907 as the first self-acting detergent. It is owned by Henkel AG & Co. KGaA, the German consumer-goods and adhesives group headquartered in Düsseldorf. Product development runs through Henkel's global Consumer Brands R&D network, with key centers in Germany, the United States and Japan, while detergent production is carried out at Henkel's German manufacturing sites.