Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.
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DURABLE

Market ratings
  • European Union

1,288 products

DURABLE is a German manufacturer of office organization and presentation products, including document folders, name badges, ID holders, tablet and monitor stands, and labeling systems. Founded in 1920 as Hunke & Jochheim, the family business is headquartered in Iserlohn, Germany, and is controlled by the Hunke and Jochheim families. It employs around 670 people and generates roughly €98 million in annual revenue. Product development and manufacturing take place in Germany (Iserlohn and Kamen-Methler) and Poland (Stettin), with sales subsidiaries across Europe and North America.

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AEG

Market ratings
  • European Union
  • Rest of Europe
  • China
  • South & Southeast Asia

868 products

AEG is a German-origin household-appliance brand owned by Stockholm-based Electrolux Group. Its range includes cooking, laundry and dishwashing appliances. Electrolux develops appliances through teams in Sweden and other countries, and documented AEG production includes sites in Germany and Italy, alongside manufacturing in Poland and Ukraine.

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C+P

Market ratings
  • European Union

763 products

C+P (Christmann & Pfeifer) is a German manufacturer of steel furniture, producing lockers, storage cabinets, card cabinets, and tool cabinets for office and industrial use. The company is based in Germany, and its furniture division was acquired by Nimbus Group.

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keeeper

Market ratings
  • European Union

624 products

keeeper is a German brand of plastic household products, offering storage boxes, kitchen containers, freezer and lunch boxes, and licensed kids items (Disney, Peppa Pig, Paw Patrol). The brand is owned by keeeper GmbH, headquartered in Hille, Germany, and controlled by Munich-based private equity firm Mutares SE & Co. KGaA since 2019. The company traces its plastics heritage back to 1959 and develops and manufactures its products in Germany and Poland, with an eco line made from post-consumer recycled plastic and certified with the Blue Angel ecolabel.

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Geramöbel

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

355 products

Geramöbel is a German office-furniture manufacturer founded in 1948 in Gera, Thuringia, and now based in Frießnitz near Jena. The company designs and produces a full range of office furniture—including desks, electric height-adjustable workstations, conference tables, reception desks, storage units, and partitions—entirely in its own 40,000 m² plant in Thuringia. With roughly 55 employees and a "Made in Germany" focus, Geramöbel emphasizes manufactory-level craftsmanship and German-sourced materials.

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Tork

Market ratings
  • European Union
  • Rest of Europe
  • USA

232 products

Tork is a professional hygiene brand offering paper towels, toilet paper, soap and sanitizer dispensers, and cleaning products for the away-from-home market. Owned by Essity AB, a widely held Swedish company headquartered in Stockholm, Tork operates globally with development and manufacturing across Europe and North America.

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NIGRIN

Market ratings
  • European Union

146 products

NIGRIN is a German car care brand with roots going back to 1884, when Carl Friedrich Gentner founded his company in Göppingen. Known for its chimney-sweep logo since 1896, the brand launched its first car care line in 1963 and today offers around 400 products across 19 categories — from shampoos and waxes to wheel cleaners, leather care and windshield washer fluid — under the POWER, CORE, PERFORMANCE and PROFESSIONAL lines. The brand is owned by Nigrin GmbH & Co. KG in Osnabrück, part of the MTS Group, which has been 100% owned by WM SE since 2022. NIGRIN products are developed and manufactured in Germany.

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Rocada

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

61 products

Rocada is a Spanish manufacturer of office furniture, presentation products, and visual communication solutions, founded in 1976 by the Roca family in Taradell, Barcelona. The company designs and produces workstations, whiteboards, storage systems, and meeting furniture using in-house CNC and robotic processes with melamine, metal, and epoxy finishes. Controlled by the Roca family through ROCADA S.L., it operates from its Taradell headquarters with subsidiaries in Germany and the UK, serving customers in over 40 countries. Rocada holds ISO 9001 and ISO 14001 certifications and emphasizes recyclable materials and sustainable manufacturing.

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Swirl

Market ratings
  • European Union
  • South & Southeast Asia

30 products

Swirl is a German household products brand offering vacuum cleaner bags, trash bags, and cleaning cloths, founded in 1988 and part of the family-owned Melitta Group based in Minden. The brand is developed at Cofresco's headquarters and Technikum in Minden, with most products manufactured at the group's production site in Brodnica, Poland. Since 2023, Swirl trash bags are made from 100% recycled plastic, with post-consumer waste processed through the group's Fair Recycled Plastic initiative in Bangalore, India.

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Medination

Market ratings
  • European Union

4 products

Medination is a German private-label (Eigenmarke) brand for professional hygiene and cleaning products, including WC cleaners, liquid soaps, and disinfectant dispensers such as the IM-GO 0.5 l unit. The brand is owned and marketed by the German company W-Klein, part of the GVS/DHYS Group, and is positioned for the professional and institutional cleaning sector. Development and production are based in Germany.

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Paperflow

Market ratings
  • European Union

671 products

Paperflow is a German office-furniture brand offering a range of practical workspace and reception products, including coat racks, bar stools, brochure display racks, rolling storage carts, and upholstered seating. The company operates from Germany and distributes its products through specialist office-furniture retailers in the DACH region and Scandinavia.

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