Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.
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Market ratings
  • European Union

2,346 products

AK Interactive is a Spanish scale-modeling company based in Logroño, La Rioja, that designs and produces paints, weathering products, brushes, tools and publications for modelers and wargamers. It is also the first Spanish brand to develop and produce entirely injected plastic scale model kits. The privately held company develops and manufactures its products in Spain and sells worldwide through its own online store and a network of hobby retailers.

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folia

Market ratings
  • European Union

2,285 products

folia is a German family-run brand of craft and DIY materials, owned by the Bringmann family and based in Wendelstein, Bavaria. Founded in 1965 by Max Bringmann, it now offers more than 6,000 products, from craft and transparent papers to felt, origami sheets and DIY jewelry. The company develops and produces its range at its Wendelstein site, which includes an in-house printing press, and is the European market leader in the creative sector. It holds ISO 9001 and ISO 14001 certifications and uses FSC- and PEFC-certified materials.

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Vallejo

Market ratings
  • European Union

1,691 products

Vallejo (Acrylicos Vallejo) is a Spanish paint manufacturer headquartered in Leganés, Madrid, producing hobby, model, and miniature paints including the Panzer Aces, Game Color, Model Color, and Scenics lines. The company formulates and manufactures its acrylic and enamel paints in Spain and distributes them worldwide through hobby and model shops. Its product range extends to airbrushes, brushes, pigments, weathering effects, and terrain materials for wargaming and scale modelling.

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Market ratings
  • European Union

1,510 products

AMMO by MIG Jimenez is a Spanish scale-model hobby brand founded by modeler Miguel Jimenez and headquartered in Estella, Navarra. The company develops and produces acrylic and enamel paints, weathering products, pigments, brushes, tools, and The Weathering Magazine for the global modeling community. All product development and manufacturing are centered at its industrial-park facility in Estella, where the full range of paint and auxiliary lines is produced in-house.

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Market ratings
  • European Union
  • Latin America & Caribbean
  • China
  • South & Southeast Asia
  • Africa

1,110 products

Faber-Castell is a German family-owned stationery and art-supplies manufacturer founded in 1761 in Stein, Bavaria, and still controlled by the ninth generation of the von Faber-Castell family. The company produces roughly two billion pencils annually alongside pens, markers, paints, and luxury writing instruments, employing about 6,500 people worldwide. Core product development is centred in Stein, Germany, with an additional R&D office in Kuala Lumpur, Malaysia. Manufacturing spans eleven countries across Europe, the Americas, Asia, and Africa, with the historic Stein plant handling premium pencil lines and regional plants covering school, office, and cosmetic product families.

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KREUL

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
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  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

836 products

KREUL is a German brand of liquid paints for artists, creatives and children, made by the family-owned C.Kreul GmbH & Co. KG in Hallerndorf, Bavaria. Founded in 1838 by painter Carl Kreul as Germany's first artist paint factory, it is now run in the fourth generation by the Hawranek family. The company develops and produces its full range — from finger paints and acrylics to glass, silk and DIY colours — at its single Hallerndorf site, where an in-house lab handles recipe development and more than five million containers are filled each year.

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Lifecolor

Market ratings
  • European Union

830 products

Lifecolor is an Italian brand of acrylic paints for scale model building, offering a wide range of 22 ml hobby colours for military, vehicle, aircraft and figure models. The brand is produced by Astromodel S.A.S. di A. Balbo, based in Genoa, Italy, where the company formulates and manufactures its paint lines. Lifecolor paints are distributed worldwide through model-hobby retailers.

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herlitz

Market ratings
  • European Union
  • Latin America & Caribbean

798 products

herlitz is a German stationery brand offering school and office products such as notebooks, pens, school bags, folders and coloring and painting supplies, sold under trend-driven designs. The brand is owned by the Pelikan Group GmbH, based in Falkensee near Berlin, and is now part of the French Hamelin group. Product development and marketing run from Germany, while paper-based products are manufactured in Poland (Poznań) and, historically, in Germany (Falkensee).

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Pelikan

Market ratings
  • European Union
  • Latin America & Caribbean

701 products

Pelikan is a German stationery brand founded in 1838 in Hanover, best known for fountain pens, rollerball and ballpoint pens, inks, and a broad range of school and office supplies. The brand is owned by Pelikan Group GmbH, headquartered in Falkensee near Berlin, and has been part of the French stationery group Groupe Hamelin since December 2023. Products are developed in Germany and manufactured at production sites in Germany, Mexico, Colombia and Poland, with writing instruments made in Peine/Vöhrum.

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Italeri

Market ratings
  • European Union
  • Rest of Europe
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  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

617 products

Italeri is an Italian scale-model manufacturer founded in 1962 in Calderara di Reno, near Bologna, by Giuliano Malservisi and Gian Pietro Parmeggiani. The company, registered as ITALERI S.p.A., designs and produces plastic model kits covering aircraft, helicopters, military vehicles, ships, trucks, cars, motorcycles, figures and diorama accessories, along with paints, glues and modelling tools. It markets itself as a "Made in Italy" benchmark in the hobby, with a catalogue spanning scales from 1:100 down to 1:6, and has acquired the moulds of former Italian brands Supermodel, Protar and ESCI.

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Heller

Market ratings
  • European Union

519 products

Heller is a plastic model kit brand offering scale kits of aircraft, vehicles, ships and figures, plus paints and hobby accessories. The brand traces its roots to the French Heller S.A., founded in the 1950s, and is today operated by Heller Hobby GmbH, based in Radevormwald, Germany. According to the company, its models are designed and produced in France, and since 2023 all kits are made with recycled plastic and packaged in silk paper instead of plastic bags.

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STAEDTLER

Market ratings
  • European Union
  • Latin America & Caribbean

516 products

STAEDTLER is a German stationery and art-supplies maker founded in Nuremberg in 1835, one of the world's oldest producers of pencils and writing instruments. Owned by the non-profit Staedtler Foundation, the company is best known for its Mars, Noris, Lumocolor and FIMO brands, spanning pencils, markers, pens, modelling clay and technical drawing tools. It operates six manufacturing plants, four of them in Germany and one in Peru, with roughly two-thirds of its products made in Germany.

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