Buy From EU brands

Brands rated by their connection to EU ownership, product development and manufacturing.
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EMSA

Market ratings
  • European Union
  • China
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
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  • South & Southeast Asia
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8 products

EMSA is a German household-goods brand founded in 1949 in Emsdetten, North Rhine-Westphalia, and owned by France's Groupe SEB since 2016. The company designs and manufactures food-storage containers, insulated carafes, travel mugs and drink bottles, with product development and production at its Emsdetten headquarters and a dedicated manufacturing site in Taicang, China. EMSA is the market leader in Germany for thermoware and food-storage containers and sells across Europe and the Middle East.

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Koziol

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
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  • East Asia
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  • Middle East & Central Asia
  • Africa
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7 products

Koziol is a German family-owned manufacturer of plastic household and tableware products, founded in 1927 and based in Erbach in the Odenwald. The company designs and produces its full range in-house at a single site, from idea and tooling through to finished goods, covering tableware, kitchenware, reusable to-go products such as the KLIKK READY cutlery set, PASCAL lunchboxes and MOVE cups, and children's items. Its products are sold worldwide, including to hotels and restaurants, and the company runs its own photovoltaic plant that supplies nearly half of its electricity.

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Nilfisk

Market ratings
  • European Union
  • USA
  • Latin America & Caribbean
  • China

7 products

Nilfisk is a Danish manufacturer of professional and consumer cleaning equipment, founded in 1906 and headquartered in Brøndby near Copenhagen. The company produces pressure washers, wet/dry and industrial vacuums, scrubber-driers, sweepers, combination machines and buffer machines, sold in more than 100 countries. Since April 2026 it is majority-owned by Germany's Freudenberg Home and Cleaning Solutions, part of the family-controlled Freudenberg Group. Production runs across five plants in the USA, Mexico, Hungary, Italy and China, with engineering and product development concentrated at the Danish headquarters and the German subsidiary in Bellenberg.

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Tefal

Market ratings
  • European Union
  • China
  • South & Southeast Asia
  • Middle East & Central Asia

7 products

Tefal is a French cookware and small-appliance brand owned by Groupe SEB, the world's largest cookware and home-appliance manufacturer headquartered in Saint-Ouen, France. The brand is best known for its non-stick cookware, pressure cookers, and kitchen appliances such as kettles, toasters, and air fryers. Product development and engineering are concentrated in France, while manufacturing spans multiple countries including France, China, and other Asian and European facilities.

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Zewa

Market ratings
  • European Union

7 products

Zewa is a German consumer tissue brand offering toilet paper, kitchen towels and facial tissues, best known for its 'Wisch & Weg' kitchen roll. The brand is owned by Essity AB, the Swedish hygiene and health company headquartered in Stockholm, which was spun off from SCA in 2017. Zewa products are produced at Essity Germany's Mannheim site, the group's largest European plant, alongside other Essity tissue brands. Essity operates in roughly 150 countries and produces in 28.

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Siemens

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • China
  • South & Southeast Asia

6 products

Siemens is a German multinational technology company founded in 1847 and headquartered in Munich and Berlin. It designs and builds industrial automation and drives, building and grid infrastructure technology, railway rolling stock and signalling, and industrial software and AI. As a widely held DAX-listed group, it is controlled from Germany, with research and development spread across more than 150 sites in Europe, the Americas and Asia, and manufacturing facilities in Europe, the Americas, Asia-Pacific and the Middle East and Africa.

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WMF

Market ratings
  • European Union
  • Rest of Europe
  • USA
  • China

5 products

WMF is a German premium kitchen and tableware brand founded in 1853 in Geislingen an der Steige, producing cookware, cutlery, knives, coffee machines, kitchen appliances and tableware under the WMF, Silit, Kaiser, Schaerer, Hepp and Curtis brands. The company is owned by the French Groupe SEB, which acquired WMF in 2016, and operates from its headquarters in Geislingen. Product development and R&D are concentrated in Germany, while manufacturing spans Germany, Switzerland, Czechia, the United States and China, covering coffee machines, glass-ceramic cookware, forged knives, baking pans, cutlery and professional coffee equipment.

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LIVOS

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  • European Union
  • Rest of Europe
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  • Oceania

3 products

LIVOS is a German maker of natural paints, oils, varnishes and care and cleaning products for wood and walls, based in Wrestedt in Lower Saxony. Founded in 1974, the family-run company describes itself as the world's oldest industrial-scale producer of natural paints. All product development and manufacturing takes place at its single site in Wrestedt, Germany, where it also cold-presses its own linseed oil. The company emphasizes renewable plant-based raw materials, full ingredient disclosure and a pellet-heated factory building.

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LEONARDO

Market ratings
  • European Union

2 products

LEONARDO is a German lifestyle brand for glassware, home decoration, tableware and glass jewelry, offering everything from wine and drinking glasses to vases, light holders and the JEWELS by LEONARDO collection. It is owned by the family-run glass company glaskoch B. Koch jr. GmbH & Co. KG, based in Bad Driburg, Germany, where the brand has been developed and produced since 1859. The company designs roughly 800 new products a year in-house and manufactures its glass at its own Bad Driburg facility, while also working with vetted suppliers worldwide. LEONARDO products are sold in more than 7,650 retail locations across the globe.

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Market ratings
  • European Union

2 products

Willy Heckmann is a German family-owned manufacturer of adhesive tapes, rubber bands, and packaging materials, founded in Düsseldorf in 1919. Now in its fourth generation under managing director Rolf Heckmann, the company is headquartered in Meerbusch-Lank near Düsseldorf. Its product range spans PP, PET, PVC, and PIR packing tapes, stretch film, bubble wrap, and signal tapes, all developed and produced in Germany.

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Grothe

Market ratings
  • European Union

1 product

Grothe is a German door-bell and building-technology brand founded in 1892 in Cologne and based in Hennef (Sieg) since 1998. Part of the Italian Urmet group since 2001, it is marketed today by Urmet Deutschland GmbH alongside the Urmet and Sirena brands. Grothe makes door bells, gongs, wireless door-bell sets (ECHO, MISTRAL, CALIMA), intercoms, video surveillance, alarm systems and industrial signalling, with production and development at its Hennef site in Germany.

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Market ratings
  • European Union
  • Rest of Europe
  • USA
  • Rest of North America
  • Latin America & Caribbean
  • China
  • East Asia
  • South & Southeast Asia
  • Middle East & Central Asia
  • Africa
  • Oceania

1 product

Seltmann Weiden is a German hard-porcelain manufacturer founded in 1910 and still family-run by the Seltmann family in its fourth generation. Headquartered in Weiden in der Oberpfalz, Bavaria, the company designs and produces tableware, hospitality and institutional porcelain entirely in Germany, at its Weiden and Erbendorf plants plus a handcraft manufactory in Rudolstadt. With around 700 employees and over 120 KUKA robots, it ships 13–15 million pieces a year worldwide, serving households, hotels, gastronomy, care facilities and branded-goods clients.

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elasto

Market ratings
  • European Union

1 product

elasto is a German family-owned promotional products manufacturer founded in 1980 and now in its second generation. Headquartered in Sulzbach-Rosenberg in the Upper Palatinate, the company designs, develops, and produces a wide range of branded plastic items — from drinkware and kitchen accessories to fan merchandise and office supplies — under its own roof. Its in-house capabilities span injection moulding, tool and mould making, screen/tampon/digital printing, and quality testing, with a stated focus on 'Made in Germany' production alongside global sourcing for selected product lines. The company also operates recycling and upcycling programmes for its plastic products.

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Soennecken

Market ratings
  • European Union

957 products

Soennecken is a German office-supplies brand owned by the Soennecken eG cooperative, headquartered in Overath. Founded in 1875 by inventor Friedrich Soennecken, the name is now carried by a purchasing cooperative of more than 800 German office-supply retailers that sells a broad own-brand range of office products, including paper, toner and stationery. The company runs logistics centres in Overath and Melsdorf, with products supplied by third-party suppliers. Its environmental management is ISO 14001 certified, and it operates a photovoltaic plant at its Overath site.

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Paperflow

Market ratings
  • European Union

671 products

Paperflow is a German office-furniture brand offering a range of practical workspace and reception products, including coat racks, bar stools, brochure display racks, rolling storage carts, and upholstered seating. The company operates from Germany and distributes its products through specialist office-furniture retailers in the DACH region and Scandinavia.

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Quantool

Market ratings
  • European Union

373 products

Quantool is a professional hand-tool brand of the German company Brüder Mannesmann Werkzeuge GmbH, based in Remscheid. It offers high-end tool sets, ratchets, screwdrivers, bits, pliers and work lights for industry, automotive and trade users, backed by a 10-year warranty. Products are developed in Remscheid and produced by selected manufacturing partners worldwide.

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Severin

Market ratings
  • European Union
  • China

184 products

Severin is a German maker of small household appliances, from kettles, toasters and coffee machines to air fryers, microwaves, retro fridges, vacuum cleaners and hair dryers. The company, founded in 1892, is headquartered in Sundern in the Sauerland and is fully owned by the Knauf family through its family office Copper Oak Ventures in Dortmund. Product development is centred in Sundern and at a Global Center of Excellence in Shenzhen, while physical production of its appliance range takes place in Shenzhen, China, with Sundern serving as the logistics hub.

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Decoris

Market ratings
  • European Union

114 products

Decoris is a private-label home-decor brand of the hagebau cooperative, a German building-materials and DIY retail association headquartered in Soltau. The range centres on seasonal and Christmas decorations—glass and plastic ornaments, tree toppers, garlands, and LED baubles—sold through hagebau's network of more than 1,500 stores and its online shop across Europe. Brand concepts are developed at hagebau's Soltau central office; the physical products are sourced from third-party manufacturers.

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Kärcher

Market ratings
  • European Union
  • USA
  • China
  • South & Southeast Asia

108 products

Kärcher is a German family-owned maker of cleaning equipment for homes, businesses and industry, including pressure washers, vacuums and floor-care machines. Its products also include vehicle-wash and water-treatment systems.

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hjh OFFICE

Market ratings
  • European Union

89 products

hjh OFFICE is a German house brand for ergonomic office chairs, desks and office furniture, owned by HJH Office GmbH, a company based in Weilheim in Bavaria. The company sells its own-brand seating and office furniture through its buerostuhl24.com online shop and showrooms across Europe. hjh OFFICE products are developed in-house in Germany, while the company imports and distributes the finished furniture.

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Market ratings
  • European Union

29 products

Gut & Günstig is a value-oriented private label (Eigenmarke) of the Edeka cooperative, relaunched in 2001 to compete with discount retailers. The brand covers everyday grocery and household items such as dishwasher tablets, coffee pads, table salt, and cleaning products. It is managed by Edeka Zentrale Stiftung & Co. KG in Hamburg, Germany, and is sold through Edeka supermarkets and the Netto Marken-Discount chain. Product development and manufacturing are handled by contract producers under Edeka's brand specifications.

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Philips

Market ratings
  • European Union
  • USA
  • China
  • South & Southeast Asia

27 products

Philips (Koninklijke Philips N.V.) is a Dutch health-technology company founded in Eindhoven in 1891 and headquartered in Amsterdam. It makes medical imaging and diagnostic equipment, patient-monitoring and sleep-care systems, and personal-care products such as electric shavers and Sonicare toothbrushes. The Philips brand is also licensed to Signify for lighting (Philips Hue) and to TP Vision for audio and TV. Development and manufacturing span the Netherlands, the United States, China and Thailand.

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Bartscher

Market ratings
  • European Union

22 products

Bartscher is a German supplier of professional kitchen equipment for the catering, hotel, and communal catering sectors, headquartered in Salzkotten, North Rhine-Westphalia. Founded in 1876 and operating from Salzkotten since 1978, the company of roughly 85 employees develops its kitchen technology in-house and manages logistics, packaging, and after-sales service at its single site. Bartscher distributes its product range across 85 export markets through regional sales teams and affiliated offices in France, Poland, Russia, Benelux, Spain, and Ukraine.

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Kaemingk

Market ratings
  • European Union
  • China

13 products

Kaemingk is a Dutch family-owned wholesaler of seasonal decorations, founded in 1937 and headquartered in Aalten, the Netherlands. As Europe's leading Christmas supplier, it develops its own Christmas and spring collections—lighting, artificial trees, home décor, pottery and garden furniture—under its Lumineo, Everlands and Decoris brands. The company ships to more than 90 countries from a 75,000 m² warehouse, with product development in the Netherlands and contracted production overseen by in-house quality teams in Asia.

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